Barbara Simmer has been a driving force behind the digital expansion of Staffmark Group and its collaboration with sister company Indeed Flex. Her leadership steered significant app enhancements, particularly in time and attendance functionalities, leading to widespread adoption across multiple states. As an industry event speaker, Simmer advocates for the digital transformation of staffing and is committed to empowering women professionals, serving as a dedicated mentor. She is a member of the American Staffing Association, is a certified staffing professional and values the profound impact the staffing industry has on countless lives, providing livelihoods and opportunities.