As senior VP of PDS Tech, Lori Larson has developed new and innovative solutions that have helped position the company for growth. Her unique ability to design and deliver customized client-centric solutions resulted in increased sales in four of the firm’s top 10 accounts during 2016 as well as a 9% year-over-year increase in gross profits. Under Larson’s leadership, PDS Tech has not only achieved a 38% success rate on bids, but the firm earned the ZeroChaos Proven Performers award in 2017.