Veronica Muzquiz Edwards, CEO of InGenesis, is an influential voice for healthcare management. She serves as chair and head of the US Delegation for the International Organization for Standardization’s TAG developing global healthcare standards, including outcome-based staffing. Fortune magazine named Edwards one of the 50 Most Powerful Latinas in business. She is a Baldrige Fellow, and InGenesis was honored for its commitment to performance excellence based upon NIST Malcolm Baldrige guidelines. In 2018, InGenesis, the 18th-largest healthcare staffing firm in the US with 2017 revenue of $175 million, acquired the healthcare specialty business of Kelly Services under Edwards’ leadership.