As the global HR senior director of Gi Group, an Italy-based staffing provider with global turnover of €2.5 billion in 2020, Maria Luisa Cammarata plans HR management strategy, defining the types of profiles that the business requires and the methods of attracting, retaining and developing them. Cammarata views her role as being at the root of the company’s culture, which can play a crucial role in driving the integration of different geographical, cultural and organizational identities. In 2022, the HR function will continue to invest in people development with a strong employer value proposition, providing opportunities for growth and continuous learning.