Hannah Stirrett, VP of marketing and communications for The Adecco Group’s Pontoon Solutions, has transformed the company’s marketing strategy, brand identity and market reach. Stirrett restructured the marketing function to drive demand generation, enhance market positioning and attract new talent. These efforts resulted in a 50% increase in web traffic after a brand refresh and increased potential revenue by 100% year over year. She developed a function to support industry-based market research materials for customers, revamped Pontoon’s internal communications strategy and developed new executive positioning and market visibility. Stirrett is committed to driving value while focusing on people and talent.
