Ann Swain is global CEO of APSCo, an international trade body she founded in 1999 that represents the professional recruitment sector in the UK, Germany, Singapore and Australia. Amid the Covid-19 pandemic, Swain and the APSCo team actively advocated for the industry regarding government policy developments and launched a number of initiatives during lockdown. One such initiative included AdvisorLink – a service to connect recruitment firms with some of the sector’s best business growth experts and non-executive directors. A platform speaker at UK and international recruitment conferences, Swain co-authored “The Professional Recruiter’s Handbook” and chaired the European team in the popular Top Recruiter documentary series.