In 2018, Kristy Willis joined TrueBlue Inc. as chief sales officer for PeopleReady, a $1.5 billion division with more than 600 branches, and quickly transformed its sales and customer retention engine. Willis plays a key role in PeopleReady serving more than 17,000 clients every week and helping 21,000 people find work every day. Willis says her most significant achievement in the last 12 months has been the execution of an all-encompassing customer experience strategy to include pioneering new lead generation principles; identifying and aligning a buyer-focused sales model; and creating a centralized customer engagement team solely focused on performance and relationships. Willis is also actively involved in the advancement of people with disabilities in the workforce.