Helena Ribeiro is founder and CEO of Brazil-based Grupo Empreza which comprises six companies focused on the fields of HR, business process management, temporary management and outsourced services. In the 27 years since its founding, the group has grown organically and is recognized as one of the largest national players of its type. Ribeiro also chairs the Strategic Committee Business Affairs Committee, which aims to train and digitally include young people in their first job. Ribeiro has an executive MBA in business management and strategic human resource management from the Getulio Vargas Foundation.