Geraldine King is CEO of the National Recruitment Federation and was elected to the board of the World Employment Confederation in September. The NRF establishes and maintains standards and codes of practice for the recruitment industry in Ireland. She has focused on expanding NRF’s services and introduced the accredited certificate in recruitment practice to the Irish recruitment industry — the only certificate for recruiters in Ireland. A proponent of the industry having a full academic career path, King has been instrumental in developing the world’s first undergraduate three-year degree apprenticeship program for recruiters in partnership with the National College of Ireland, commencing in September 2020.